This article has been subjected to double blind peer review

This article has been published in: Ocula 25, Gender, genres and generations. A sociological analysis on changes of consumption styles in the globalised world: current scenarios and future perspectives

authors: Luca Toschi (Dipartimento di Comunicazione e Ricerca Sociale, Sapienza Università di Roma, IT) and Eleonora Alecci (Dipartimento di Comunicazione e Ricerca Sociale, Sapienza Università di Roma, IT)

11 O’Clock TikTok. Cognitive independence, relationality and narcissism among Post-Millennials

language: italian

abstract: TikTok is the name of the social network of the moment. Born in China as a simple application, it has spread for the ability to easily share 15 or 60 second clips paired with music, sound effects and filters. Today it is present in over 150 countries, translated into 75 languages and undermines the primacy of its main rival, Instagram. The semantic devices typical of the most popular social networks suggest us to reflect on the interpersonal communication of the new generations according to a radically post-demographic perspective, in which the analysis of the TikTok phenomenon arises as access to a sanitized and stereotyped script, in order to verify its resistance, the implications, the limits.

citation information: Luca Toschi and Eleonora Alecci, 11 O’Clock TikTok. Indipendenza cognitiva, relazionalità e narcisismo tra i Post-Millennials, "Ocula", vol.22, n.25, pp.127-0, June 2021. DOI: 10.12977/ocula2021-11

Ocula.it publishes articles and essays in semiotic research, with a particular eye on communication and culture; it is open to dialogue with other research fields and welcomes contributions from all the areas of the social and human sciences. See the Editorial Board and the Editorial Committee.