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Immagine dellarticolo Tra media e moda

This article has been subjected to double blind peer review

This article has been published in: Ocula 27, Flux 2023

author: Mauro Ferraresi

Between media and fashion. Fashion communication in the platform society

language: italian

publication date: December 2023

abstract: This contribution aims to investigate the relationship between fashion and media in today’s digital age. It analyses the main effects of this pairing, which, under the name of fashion-media, investigates the relationship between fashion and media consumption, analyses elements of the fashion industry in the light of the platform society and, finally, outlines some of the consequences of fashion-media.

keywords: trasformazione digitale, modamedia, storytelling, fashion film, digital transformation, fashionmedia, brand enterteinement

OCULA-FluxSaggi-FERRARESI-Tra-media-e-moda-la-comunicazione-di-moda-nella-platform-societ.pdf ➞ PDF [559Kb]

DOI: 10.57576/ocula2023-25

citation information: Mauro Ferraresi, Tra media e moda. La comunicazione di moda nella platform society, "Ocula", vol.24, n.27, December 2023. DOI: 10.57576/ocula2023-25

 

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ISSN 1724-7810   |   DOI: 10.12977/ocula

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