This article has been subjected to double blind peer review
This article has been published in: Ocula 27, Flux 2023
author: Mauro Ferraresi
Between media and fashion. Fashion communication in the platform society
language: italian
publication date: December 2023abstract: This contribution aims to investigate the relationship between fashion and media in today’s digital age. It analyses the main effects of this pairing, which, under the name of fashion-media, investigates the relationship between fashion and media consumption, analyses elements of the fashion industry in the light of the platform society and, finally, outlines some of the consequences of fashion-media.
keywords: trasformazione digitale, modamedia, storytelling, fashion film, digital transformation, fashionmedia, brand enterteinementcitation information: Mauro Ferraresi, Tra media e moda. La comunicazione di moda nella platform society, "Ocula", vol.24, n.27, December 2023. DOI: 10.57576/ocula2023-25
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