▸ OCULA 33. New Forms of Textuality in Advertising Communicati|... ▸ OCULA 31. Semiotics and the representation of holiness: meth|... ▸ OCULA 30. Visuality of writing in arts and visual communicat|... ▸ OCULA 28. Public Art and Urban Spaces ▸ OCULA 26. Matters of holiness: semiotic perspectives on Dant|... All Thematic issues in chronological order ➞ All Call for Papers ➞
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Topics | index
Ocula 33
New Forms of Textuality in Advertising Communication: Discourses, Practices and Narratives
editors Cinzia Bianchi, Marianna Boero and Ruggero Ragonese | March 2025
Cinzia Bianchi, Marianna Boero and Ruggero Ragonese
Introduction. Forms of Advertising Communication between Social Media and Artificial Intelligence
Ruggero Ragonese
The Absent Digital. New and Old Perspectives on Advertising Texts
Marianna Boero
Between Ethics and Aesthetics: New Trajectories in Advertising Discourse
Cinzia Bianchi
Commercials in the Digital Age. Audiovisual Texts and Strategies between Off-line and On-line
Piero Polidoro
The Force of a well-made Text. Semiotic Analysis of the Commercial 'The Force' by Wolkswagen
Paolo Peverini
Artificial Intelligence's Meaning Production between Branding Rhetoric and New Hybrids
Giorgia Adamo
The Gemini Era: A Semiotic Analysis of Google's Discursive Strategies
Carla Fissardi
Artificial Intelligence and Human Bias. Campaigns against Stereotypes in GenAI
Alice Venturini
The Thin Line between Real and Unreal. A Semiotic Approach toward AI-generated Content in the Fashion Domain
Paolo Odoardi
Semiotics for Real-Time Marketing. Real-time Marketing as a Semiotic Strategy for Organic Visibility and Branding on Social Media Platforms
Vincenzo Vasco
The Audience of Online Marketing. Strategies for Understanding New Forms of Textuality
Simonetta Buffo
Fashion Film and OBC (Online Brand Community). Form of Dialogue between Imagery and Algorithm
Martina Federico
Recommendation Error. Text Density and Sense Enlargement in Vision Pathways in the Age of Algorithms
New Forms of Textuality in Advertising Communication: Discourses, Practices and Narratives
editors Cinzia Bianchi, Marianna Boero and Ruggero Ragonese | March 2025
Cinzia Bianchi, Marianna Boero and Ruggero Ragonese
Introduction. Forms of Advertising Communication between Social Media and Artificial Intelligence
Ruggero Ragonese
The Absent Digital. New and Old Perspectives on Advertising Texts
Marianna Boero
Between Ethics and Aesthetics: New Trajectories in Advertising Discourse
Cinzia Bianchi
Commercials in the Digital Age. Audiovisual Texts and Strategies between Off-line and On-line
Piero Polidoro
The Force of a well-made Text. Semiotic Analysis of the Commercial 'The Force' by Wolkswagen
Paolo Peverini
Artificial Intelligence's Meaning Production between Branding Rhetoric and New Hybrids
Giorgia Adamo
The Gemini Era: A Semiotic Analysis of Google's Discursive Strategies
Carla Fissardi
Artificial Intelligence and Human Bias. Campaigns against Stereotypes in GenAI
Alice Venturini
The Thin Line between Real and Unreal. A Semiotic Approach toward AI-generated Content in the Fashion Domain
Paolo Odoardi
Semiotics for Real-Time Marketing. Real-time Marketing as a Semiotic Strategy for Organic Visibility and Branding on Social Media Platforms
Vincenzo Vasco
The Audience of Online Marketing. Strategies for Understanding New Forms of Textuality
Simonetta Buffo
Fashion Film and OBC (Online Brand Community). Form of Dialogue between Imagery and Algorithm
Martina Federico
Recommendation Error. Text Density and Sense Enlargement in Vision Pathways in the Age of Algorithms
Flux Issue | index
Ocula 32
Flux 2025
edited by the editorial staff
Eduardo Yalán Dongo
Semiotics of Comsumption. A Methodology for Advertising Analysis from a Integrated Perspective | March 2025 | METADATA
Flux 2025
edited by the editorial staff
Eduardo Yalán Dongo
Semiotics of Comsumption. A Methodology for Advertising Analysis from a Integrated Perspective | March 2025 | METADATA
contrAppunti | index
Chernobyl Calling. Narrative, Intermediality and Cultural Memory of a Docufiction.
Review of book, March 2025
Review of book, March 2025
ISSN 1724-7810 | DOI: 10.12977/ocula
Since 2019 Ocula is ranked as a class A journal by ANVUR for Research Area 10/C1 and 11/C4.
Ocula adheres to the principles of Budapest Open Access Initiative (BOAI)
Ocula is indexed by Directory Open Access Journal (DOAJ) and Google Scholar
The content on this site is licensed under Creative Commons (BY-NC-ND)
Since 2019 Ocula is ranked as a class A journal by ANVUR for Research Area 10/C1 and 11/C4.
Ocula adheres to the principles of Budapest Open Access Initiative (BOAI)
Ocula is indexed by Directory Open Access Journal (DOAJ) and Google Scholar
The content on this site is licensed under Creative Commons (BY-NC-ND)